Topic one: Public opinion and the public sphere
Public opinion processes matter deeply for the success of governance reform. Here, we introduce the concepts of public opinion and the public sphere as dynamic elements in governance reform efforts. Understanding these concepts and processes is essential in ensuring genuine and effective citizen demand for accountability and in crafting strategic and effective communication strategies. It is only through effective communication among stakeholders in the public sphere that accountability can be genuinely ensured.
We will first cover the various stakeholders in the public sphere and the key dynamics that shape the public sphere in a given context. We define communication, public opinion, and learn about why these concepts matter for proponents of governance reform. Beyond mere definition, we’ll move into action – how to mobilize the public to genuinely and effectively demand change.
Learning objectives By the end of this module you will: